You might remember us talking about hashtags in our blog post a few weeks ago about our hashtag mistake, but how do you effectively use hashtags on a day-to-day basis?
If you read that blog, you’ll know WHY hashtags are SO IMPORTANT to include in your posts. Here’s how to use hashtags in your Maitland Marketing in the most effective way possible.
Twitter has “trending hashtags” that change on a daily basis, so jumping on that bandwagon (if it’s relatable) is a great way to gain exposure through hashtags. Sometimes there are even tens of thousands of people tweeting about those particular topics.
The rule of thumb for Twitter is to include 1-2 hashtags in your posts, because this is one of the easiest platforms to follow and search hashtags. Studies show that posts with at least 1 hashtag do 50% better than tweets without any. However, you shouldn’t use more than 2 (especially with the 140 character limit).
Our hashtag mistake was made on Instagram. We forgot to include our usual hashtags on a post & received about 1/10th of the normal amount of interaction on this particular post. You can use up to 30 hashtags on Instagram (any more and Instagram will delete the entire caption/comment that they are included in) which is important to remember!
However, we’ve learned that using at least 11 (between 11-25) is the “sweet spot” because that is a huge opportunity for people to find your posts by searching these hashtags. We’ve even done hashtag research to see which ones are being used/searched more than others, for maximum engagement.
Our main piece of advice for hashtagging on Facebook is: don’t go overboard! There still isn’t much backing up how effective hashtags on this platform can be, so our advice (that we practice daily) would be not to include hashtags in absolutely every post and not to include more than 2-3 at a time.
However, they are still searchable which means using them every now & again can’t hurt! Here’s how we used them inside our post, as opposed to including them after the caption. If someone were to search the hashtag #Finsta on Facebook, they would be able to see our post included.
The moral of this story (blog) is: using hashtags increases your reach on social media.
Still need help figuring out how to effectively use hashtags in your Maitland marketing plan? Schedule a free 30-minute consultation to talk about your goals for your social media and how we can help.