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December 10, 2024
Paid Search (PPC) Advertising
PPC
Paid Search (PPC) Advertising
Our PPC Agency offers a PPC (pay-per-click) management service for businesses seeking to grow online visibility and drive website traffic.
We design our approach to align with your unique business objectives, ensuring that each advertising dollar yields maximum ROI. Running PPC ads through Google and other search engines is a robust platform that positions your business where potential customers actively search for services like yours.
Crafting and managing successful Google Ads (PPC) campaigns requires deep expertise and hands-on experience optimizing ad performance.
Our seasoned PPC experts leverage industry insights and proven strategies to deliver tangible results.
Partner with us to efficiently elevate your online advertising efforts and achieve your desired outcomes.
Ready To Start Your PPC Advertising Strategy?
Fill out the form below to schedule your Complimentary 30-Minute Call
Here's what you can expect from our PPC services:
- We offer comprehensive Google Advertising services, including Search Ads, Display Ads, and Local Service Ads, and more.
- Our team creates and manages tailored ad campaigns, designs content, and optimizes your online presence.
- We create your Google Ads campaigns based on market research and your target audience, ensuring your ads reach the right people.
- By selecting and bidding on the best keywords for your audience, we ensure that your ads appear in relevant search results, maximizing your campaign's effectiveness.
- Our team curates compelling ad copy and graphics to encourage clicks and conversions.
- We manage your ad spend effectively, ensuring you get the best ROI without overspending.
- Continuous campaign refinement ensures your ads stay competitive, adapting to market changes and audience behavior.
What Is PPC Advertising?
PPC (pay-per-click) advertising is a digital marketing model in which advertisers pay a fee each time a user clicks their ad. It’s a highly targeted form of advertising that allows businesses to display ads on search engines like Google or other websites within ad networks.
The primary platform for PPC advertising is Google Ads, which enables businesses to bid on keywords related to their products or services. When a user searches for those keywords, relevant ads appear at the top of the search results.
We carefully select the best PPC campaigns to align with your business objectives. With numerous types available, we ensure your campaign is tailored to achieve the best results.
Paid advertising provides precise targeting options, delivers measurable results, and allows for real-time campaign adjustments. This cost-effective approach ensures that businesses only pay when users click on their ads, making it a popular choice for driving immediate and qualified website traffic.
RAVE REVIEWS
About a year ago, I signed up for Creative Coaching with Kaitlyn at South Street. Kaitlyn has been an absolute stellar coach and mentor. Her advice and recommendations have significantly assisted in the development of my digital marketing agency. Kaitlyn’s skillsets are unmatched and with feedback ranging from financial advice to assistance creating automations, Kaitlyn has been a major asset to my agency. I highly recommend South Street & Kaitlyn’s creative coaching service to anyone looking to grow their business.
JOSHUA WYLIE
I have been working with Kaitlyn for the past several months and she has been wonderful. She is very professional and responds in a timely manner whenever I have any questions. She has helped me redo my website in order to generate leads, and has shown me how to utilize google to grow my business. Since I started working with her I have doubled my annual business income. If you’re unsure about hiring a marketing agency or wondering if it’s worth the cost, Kaitlyn and her team are definitely worth the investment!
CANDACE MOORE
South Street & Co. has a great team whose quality of work is a direct reflection of their dedication to their clients. They have always promptly responded to any issues we’ve faced, offered alternative options when we’ve hit a wall on an idea, and are always professional. Our group is so appreciative all of the hard work Kaitlyn, Lyndsey, and Alexa have put into our brand and consider ourselves very fortunate to work alongside them!
PRISCILLA TORRES
I absolutely love working with Kaitlyn and her team at South Street & Co. They started with us when we first launched and quickly came up with a branding that works across all platforms. We have multiple projects we have been working on. We have been working with them for about a year now and plan on continuing our relationship for years to come. They are easy to communicate with and always welcome my feedback to make sure the project is perfect. A+++++
BRIAN H.
We have been working with South Street & Co. for over 1 year and I have been impressed with their proactive attitude. They bring a lot of great energy and enthusiasm to each project and work very hard to help us attain our marketing goals. Kaitlyn, Alexa and Lyndsey have been terrific! I highly recommend South Street & Co. for your marketing needs.
PETER CARR
South Street & Co. with Kaitlyn & her crew have been working with me for over a year to make my website fabulous!! The best part…they listen, engage with my ideas, then produce way above any expectations!! I could not be more pleased. As long as I have my site, South Street & Co. will have my business!!
JOAN H.
Since Working with Becky and her team at South Street and Co. We have seen a significant increase in business. They are very responsive and a great company to work with. Anything from managing social to google they are on top of it.
Phil McDonnell
South Street & Co. did a great job designing the new logo for my diesel mechanic company. They listened to my ideas and we collaborated on changes to create the final one. I’ve already had hats and business cards made. If you’re wondering whether you should call them, go ahead and do it, you won’t be disappointed.
Jason Cook
Becky and the team at South Street have become a welcomed part of our team at Phantom Screens. They are very responsive and attentive to our marketing needs. They are knowledgable in digital marketing and provide excellent feedback. We really appreciate their expertise and it's been fun.
Angela Benitez
It has been a pleasure working with Bethany and the team at South Street. They have been extremely attentive to the unique needs of our construction firm. Their content writing team is also second to none!
Amit Ghosh
Amazing team. They have provided exceptional marketing and web design for my office. 10/10!
Joseph B.
South Street & their entire team is a pleasure to work with. They are very responsive & always helpful!
Teresa Adams
How Our PPC Management Services Can Help You
We provide comprehensive PPC management services to our clients, offering tailored strategies designed to maximize your advertising investment. Here is a breakdown of what our PPC services entail:
Campaign Setup and Optimization
Our team will set up and optimize your PPC campaigns to align with your business objectives and target audience. This includes:
- Keyword research and selection
- Ad copywriting and creation
- Bid management and budget optimization
- Landing page optimization
Continuous Monitoring and Performance Improvement
We continuously monitor the performance of your PPC campaigns to ensure optimal results. This involves:
- Regular analysis of campaign metrics
- A/B testing of ad variations
- Adjustments to bidding strategies based on performance data
- Suggestions for improvement based on results
ROI Analysis and Reporting
We provide detailed ROI analysis and reporting to track the effectiveness of your PPC campaigns. This includes:
- ROI calculations based on campaign performance
- Comprehensive reporting on key metrics and outcomes
- Actionable insights and recommendations for campaign enhancement
- A monthly report showing your clicks, calls, and more
Our PPC management services are designed to drive targeted traffic, increase conversions, and maximize your return on investment from online advertising. Partner with us to unlock the full potential of PPC advertising and achieve your business goals effectively and efficiently.
We strive to bring the best to our clients and take pride in our committed service. Your success is our success, and we’ll never sacrifice long-term relationships for short-term gain.
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FAQ
Frequently Asked Questions
We manage various advertising campaigns tailored to our clients’ unique business objectives. Each campaign type is carefully monitored and optimized to ensure it delivers the desired results and aligns perfectly with our clients’ goals.
PPC, or Pay-Per-Click, is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site rather than attempting to ‘earn’ those visits organically.
PPC advertising can start driving traffic to your website as soon as your campaign goes live. However, the time it takes to see measurable results, like increased sales or leads, can vary based on factors like your budget, bid strategy, and the competitiveness of your industry. Optimizing campaigns for the best results typically takes a few weeks to a few months.
Determining the right budget for a PPC campaign depends on your business goals, the competitiveness of your industry, and the average cost-per-click in your market. We start by analyzing your objectives and market conditions and then recommend a realistic budget to achieve your desired results.
Success in PPC campaigns is measured using various metrics such as Click-Through Rate (CTR), Conversion Rate, Quality Score, Cost Per Click (CPC), and Return on Ad Spend (ROAS). We closely monitor these metrics to assess the effectiveness of your campaigns and make data-driven decisions to optimize performance and ROI. In your monthly meeting, we also walk through each of these to educate you, share what we’re doing to improve, and discuss any adjustments needed.
We consider ourselves part of your team. You can rely on us in the same way you would rely on an in-house marketing department. We have the most success with clients who communicate with us and work with us as their partners in strategic growth.
Getting started is easy! The first step is a complimentary call, and you can schedule that here.
