Infographics are the perfect way to get your message across visually. In this blog, I’m sharing tips on how to create a captivating infographic that people will be interested in for your brand.

If you’ve never heard of an infographic, it’s a visual representation using charts, graphs, icons, and other images based on a particular topic. Creating an infographic is a great way to get complex information across by branding it to your company. Here’s an example of one below:

 There are a couple of main points to guide you when creating a captivating infographic:

Target Audience

You must think up a specific topic to focus on in order to appeal to your audience’s interests and needs. For example, if you are creating an infographic on marketing, you would go in-depth about a certain area of marketing– like tips for social media. The more specific you are, the more engaging your graphic will be. 

Keep It Simple & Focused

Making sure your main point comes across to the audience is key to creating a successful infographic. You want the topic of discussion to flow and be easily understood. Using a lot of white space helps to keep the infographic looking clean and not too busy.  

Use Icons, Charts, Graphs & Images

This graphic should primarily consist of visuals that guide your eye from start to finish. Images are used in an infographic to tell a story and condense an amount of information from a long blog or from white paper. If you’re using graphs and information from outside sources, make sure you always cite where the information was found on the bottom of the graphs. Using a lot of visuals will grab your audience quicker and keep them interested longer. When choosing icons, graphs, charts, etc., stick to a color palette to make the infographic look cohesive. It’s also always great to include your company’s logo on the infographic to brand it towards your business.

So, next time you are looking to get a message across on anything from your services to an impactful cause, creating an infographic is a great way to do it. It’s not only impactful but exciting to look at! 

Are you interested in having infographics created monthly for your company? Let us help! Fill out the form below to set up a free, 30-min call with Kaitlyn so that you can tell her your plans on including an infographic on your social media!