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I will be honest, the first thing I look at when it comes to a company is their branding. Branding your business is so important for a few reasons.
I get it – when you think of branding you probably think: Who will even notice? Let me be the one to tell you people N O T I C E! For me personally if a brand flows and shows that they have their ducks in a row, I want to buy from that company or work with that company.
Branding your business takes time and the right team to perfect it but once you accomplish this, it will do so many great things for your business. Here are 3 important reasons branding your business needs to happen.
When I’m looking at a brand or creating a brand it’s all about trust. I look at different concepts and come up with what would make someone trust a company. There are a couple items that would allow for trust to flow. If people see that you are consistent in your brand, it immediately allows them to feel comfortable with you. When you know what your company stands for and you create your brand around that, people will see that as a consistent and confident brand that is trustworthy.
When you are a business owner, one of the best things that can happen is that your employees back your company and have complete faith in your company.
For me, when I started at South Street & Co., the brand was so on-point with the services offered that it made me want to be a part of the team even more.
When your brand matches your culture, your employees will be more likely to go out and tell people about the company and sell it for you!
The Price (Point) Is Right
Think about major companies like Nike. People flock to their apparel and spend the extra money over other companies just because of their brand. They also don’t even mind paying more… Isn’t that crazy!?
Not really though, because they strategically created a lifestyle with their brand and logo which the perfect reason for people to pay more. As you enhance your brand the price point has the potential to go up as well.
Branding your business effectively takes time, strategic thinking, and an awesome team but it is so worth it! Finding the purpose of your business is the first step, what do you want your company to stand for, who do you want your company to help, and what type of team do you want around you throughout the process are all questions to answer first to get started on branding your business.
If you need help branding your business, South Street & Co. can help you create an aesthetic that draws consumers in. Contact us today!