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- The first thing you should do in your marketing plan is decide who you want to target. Your target audience, as mentioned above, are the people you want to purchase your product or service. For instance, if you’re a toy company, you don’t want your company to market to people ages 65+, you want your company to market on kids TV stations, Radio Disney, and other places that children would frequent.
- Find out where your target audience hangs out is the second step in your marketing plan. No, not literally hangs out, but where they frequent. This can be online, restaurants, lifestyles, and etc. As an example, Pinterest is a social media platform that is primarily women. People with Etsy accounts and people who have clothing lines would be smart to frequent Pinterest with their latest crafts or their latest styles. By optimizing their Pinterest pages, they can lead the potential customer back to their site and hopefully, finalize the sale.
- Now that you have the beginning of your marketing plan, the next step is to find what times to post all of your online content, such as social media and blogs. There are many sites with posting time statistics that are very useful. This is a post from HubSpot, showing the best times and days to post to social media sites. You can also look at your own Google Analytics account. This should always be set up on your website, and this provides insight as to the time people come to your site, read your blog, etc.
Now that you have all of the basics down for your marketing plan, we can get to the next step. Deciding what to post now that you have your target audience and the best posing times. Think about what your product or service. What are some things that people would ask about it? Let’s take this marketing business. People would probably ask:How do I make a marketing plan?How do I market for a small business?What is marketing?How do I start my marketing?These are all questions that people may ask when looking online or when they want to start exploring more about marketing. This is a good start, but there is also keyword research. This is a bit more complicated, but by doing this research, you can learn what your opportunities are and what words have the most weight with your audience. I’ll explain a little more about that in the next post.
Your marketing plan is now complete! Let’s go over it again just to make sure you understand how and why to do a marketing plan:
- Target Audience: People you want to buy your product
- Find out where your target audience hangs out: You want to market where they are
- Find the best posting times for your networks: These are crucial because you do’t want to be posting when your target audience is asleep
- Thinking of your post topics: Think of what your target audience would post and then do some keyword research.