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Do you have questions about the effectiveness of keywords, SEO, and other online marketing strategies? We are an Orlando professional SEO company and have the answers you’ve been looking for.
As a small business owner, you might feel intimidated by the ever-growing world of online marketing. There are many complex strategies and new methods. It can be hard to know how to use them to help your business grow.
As an Orlando SEO company, we often get questions about our methods. People want to know why they should invest in them.
We are here to give you the facts. We want to show you why these marketing strategies are important for your business’s success. Let’s dive into some of the most asked questions we get as a local marketing agency.
Why Are Keywords Important?
You may have a decent understanding of what keywords are, but why are they so important? Keywords give your content a theme and purpose. The keyword you choose can sum up your main idea, and it helps improve your SEO (search engine optimization).
By using keywords that are well-thought-out and strategically placed, you are doing yourself a favor. As you can see, we strategically choose and place our keywords, so they rank highly on internet searches! Creating content centered around a strong keyword will rank higher than content that lacks a focus. Overall, using keywords is an incredibly important factor when it comes to improving your visibility online.
Why Do We Need To Focus On SEO?
Search engine optimization is another key strategy that should be the focus of your marketing efforts. The value of your SEO is influenced by many things, including:
- The speed of your website
- The keywords and topics you write about
- Internal and external links used
- How your content is formatted (headings, subheadings, etc.)
- How easy your content is to read (word choice, grammar, readability, etc.)
- And many more factors
By focusing your efforts on SEO, your content will stand a much better chance of performing well in online searches. Better performing pages appear on the first page of online searches and they won’t lost on lower-ranking pages. Did you know that 99% of online searches do not go past page one of the search results?
If you want to learn more about this marketing strategy, check out our free guide. It covers seven key Google ranking factors to consider for your SEO strategy!
How Long Does It Take To See Results From SEO?
SEO is a long-term investment, not an overnight fix. Some businesses may notice small improvements in search rankings in a few weeks. However, big results usually take three to six months. In very competitive industries, it may take even longer.
Website authority, content quality, backlinks, and search engine algorithms all affect how fast you rise in rankings. Consistency is key—ongoing optimization, content updates, and technical improvements will help maintain and improve your position over time.
What’s The Difference Between Local SEO and Traditional SEO?
Traditional SEO focuses on optimizing a website to rank for broad keywords that attract a national or global audience. E-commerce, online services, and businesses that do not tie to a specific location benefit greatly from it.
Businesses that serve a specific area benefit from local SEO. This includes law firms, healthcare facilities, B2B companies, and home service providers.
Local SEO strategies include optimizing Google Business Profiles. They also involve building local citations and getting online reviews.
Using location-based keywords helps your business show up in search results. This way, potential customers in your area can find your services easily.
Can I Do SEO Myself, Or Do I Need An Expert?
You can do some basic SEO tasks on your own. This includes improving your website’s content, speeding up your pages, and setting up a Google Business Profile. However, SEO is constantly evolving, and search engines regularly update their algorithms, which can impact your rankings. An SEO expert stays up to date with these changes and ensures your strategy adapts accordingly.
Professionals also provide technical expertise, advanced keyword research, competitor analysis, and strategic content creation that can drive faster, more sustainable results. To boost your online presence and stay ahead of competitors, working with an expert is a wise choice.
What Can An Orlando Professional SEO Company Do For My Company?
Mastering keyword research and implementing a strong SEO strategy is best left to the pros. At South Street & Co., we spend every single day learning more and more about what will optimize our methods to best help our clients. We stay up to date and are committed to learning and growing as online marketing methods continue to evolve.
By working with us, you are investing in the growth of your business. We are here to develop a personalized strategy that will help you reach your goals, so don’t waste any more time! Contact us today to book a complimentary call to discuss your SEO strategy.
