SEO can be confusing to understand. I mean, even just the acronym, SEO can be misunderstood. What does SEO even mean? Here’s a beginner’s guide to SEO.
SEO: What’s It All About?
You’ve heard it before. SEO is important. But just what is SEO all about?
The simple answer is it’s how your website can be found through a search engine, like Google or Bing or Yahoo.
What Does SEO Stand For?
It stands for Search Engine Optimization, and it does just that. SEO helps your website get discovered on search engines and it enables your site to be optimized for search engines.
SEO’s goal is to utilize a researching tool, like Google’s keyword planner, to research keywords. These keywords are what people search for on search engines. The keyword planner will tell you important information about a specific keyword, such as how many people are searching for it and how many websites are using that specific keyword.
There are, of course, basic methods for keyword research that you can use to fashion your own keywords. There are also free tools to use for keyword research, like KWFinder.
There’s some basic knowledge you can use to create your own keyword. Here’s a simple formula that should help you get started.
Location + Service
You want to make your keywords location-based. What this means is if you live in Orlando, Florida (hey, that’s where I am right, go figure!) you would try and optimize for that location, and all the locations around it.
This will help your local SEO exponentially. This way, you aren’t trying to compete with everyone online, just people near you. Now, this only works if you run a truly local business like we do here at South Street & Co.
For our marketing, we’d use something along the lines of Orlando Small Business Marketing.
Where to Place Your Keyword
With Keywords, you want them to go into certain locations:
- First paragraph
- Content (at least 3-5 times)
- Alt_Text of picture
- Description on content for Yoast (if you use Yoast for WordPress)
Now that you’ve read a beginner’s guide to SEO, you can begin working your keyword research and start writing content for your website and blog that can be found by your clients.
Was this guide helpful but you want to learn more? Let’s chat. We offer a free 30-minute consultation!