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Happy New Year! This year everyone is looking forward to making changes, helping grow themselves and making a difference. But, let’s get real for a second. A lot of the resolutions that are said to be “promises” tend to go undone and fall off to the side. However, for you, this would never happen, right? Right! This year you want your business to grow and you want to help it expand. How can you do that? Easy, fix some of the simple things that people use to find you, such as your rankings. You rank on Google for multiple factors, some because of your page rank, or how long you’ve had your URL. But there are 5 easy fixes I came up with to help your rankings. Here they are:
1. Help your rankings by claiming your local listings: Make sure you claim all of your listings on sites such as Yelp and Google Local. By doing this, you can monitor them to make sure your customers are happy through reviews, and you can update information such as new hours or photos.
2. Help your rankings by making sure your local listings are consistent: By claiming your local listings, you need to make sure the address and phone number are listed correctly.
3. Help your rankings by making sure your photos have the correct ALT tag: Photos can be optimized too for the keyword you’re ranking for. Most times, if you have WordPress, or any other website platform, it will give you the option when you’re uploading the photo to include an ALT tag. I usually use the title of the document I’m attaching it to.
4. Help your rankings by making sure the title of your page includes your keyword: Many people don’t have a direction when it comes to pages. They post the page and don’t make the content relevant to the title of the page. For instance, if you have a page about private investigation, make sure the title matches the content and the content talks about the title of private investigation.
5. Help your rankings by making sure your pages talk about your keyword: Many people blog. Blogging is good, but it’s even better when you’re talking about a keyword subject. When you blog, make sure you’re including they keyword multiple times in order to make the message clear what your focus is to Google and other search engines.
Bonus Tip: Make Google Analytics your BFF. Google Analytics is the best tool out there for helping you know where your audience is coming from and what they’re looking at. You can tailor pages based on what page their leaving your site on and you can ramp up certain social media sites if you see the majority of your traffic is coming from there.
Overall, your site should be an online showcase of your brand. Make sure you follow these easy steps to help your ranking. If you have any questions or need help with your website, contact us here.
Marketer with an eye for innovation, outgoing spirit with an ongoing passion for life. Proud UCF alum and avid learner. Owner and Creative Director of South Street & Co.
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Social media - redefining how people interact, communicate, and share with the world since 1997.
Has it been that long? 😲 Yes! Let's take a deep dive into the history of social media.
⭐ 1997: https://buff.ly/2TNjbRK is launched as one of the first true social media sites.
⭐ 2000: Hot or Not invites users to submit photos of themselves to be rated by viewers.
⭐ 2002: Friendster was created to help people connect through other friends.
⭐ 2003: MySpace became the most popular site for teens to socialize and express themselves.
⭐ 2004: Facebook launches, bringing a mad rush of new social media sites with it.
From 2004 to the present, social sites like LinkedIn, YouTube, Instagram, Pinterest, Snapchat, and TikTok have helped the social media industry evolve and it’s getting harder to keep up.
Lucky for you, we stay up to date on where social technology has been, where it is now, and where it will be in the future. 🤗
👉 Head to the link in our bio to see that future with us.
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Your marketing tells, shows, and PROVES how great your business is. ⭐
Do you want someone who ‘kind of’ knows what they are doing? 😒 Or do you want a team of experienced professionals who know exactly how to get you results.
It’s ‘kind of’ a no-brainer. 🤗
👉 Click the link in our bio or DM us to find out why we’re your best fit and don’t leave your marketing to chance!
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Have you heard the phrase, “It’s not what you know, it’s who you know”? 🤔 LinkedIn has, and the platform knows that it’s actually both. 🌟
The platform is optimized for informative content and networking, so viewers who follow you there won’t have to wade through the junk to find what they are looking for. LinkedIn also makes it simple to connect with others so you can grow and create a rewarding network for your company. 🙌
👉 But, informative content has to be researched and edited meticulously, while also being enjoyable to absorb. That takes a lot of time and energy that you need for other aspects of your business. Our simple solution - hire our experts to do it for you.
Click the link in our bio or send us a DM to schedule a FREE consultation call to get started today. 🔗
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