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A well-designed website can change how your business interacts with customers, produces content, and builds trust and credibility. Partnering with an Orlando website design agency is a great way to ensure your website meets the highest standards while also keeping up with industry trends.
Did you know that 50% of internet users say that they consider website design as a factor in formulating their opinion on a business? Website design has always played an essential role in promoting your business, but the further we move into the digital age – it’s more important than ever to ensure your website is optimized for customer experience.
A strategically designed website can work wonders for your business, including benefits such as higher rankings on search engines, greater online exposure, higher customer retention rates, and more. An effective website can create actual results for your business instead of turning customers away.
Websites aren’t meant to be made and then never touched again. Instead, websites should be updated every so often. If this is the stage you’re in – don’t worry! We’re here to help you get to the root of the problem. Continue reading to see some of the main reasons your website may need an upgrade.
Your Website Is Older
Unlike fine wine, websites do not get better with time! As design trends evolve and new technologies become available, older websites start to feel the hefty weight of time. Older websites can begin to look outdated, become difficult to navigate, and have slower loading times compared to more modern websites. Staying current with design trends improves user experience and helps convey a message that your business is modern, relevant, and customer-centric. When looking for an Orlando website design agency, look at their portfolio to see how their modern website designs compare with other companies.
Your Website Isn’t Mobile-Friendly
In junction with an outdated website, having a website that isn’t designed and optimized to be mobile-friendly will be a huge hit to your online visibility and attractiveness to your business. Over half of all worldwide website traffic comes from mobile phones, which means mobile website design should be one of the main components you put effort into optimizing. If you’re thinking, “My website looks great on my computer; doesn’t that mean it looks good on my phone, too?” – the answer is unfortunately ‘no,’ unless you’ve taken the time to design it yourself. Nearly 60% of people said they would only recommend a business if it had a well-designed mobile website, so it’s essential to update the mobile version of your website in addition to the desktop version.
Your Website Loads Slowly
You want to adopt a ‘quality over quantity’ mindset with most websites because a website packed with images, videos, and text is not always the optimal design tactic. Website load time plays a vital role in the conversion rates of customers because load times longer than 2 seconds will increase bounce rates by 50%. This essentially means that if your website or any of your website pages take longer than 2 seconds to load – the visitor will exit and not return. If your website is full of irrelevant or outdated content, it’s in your best interest to update it so that you streamline the process of someone visiting your site.
Your Website Has Inaccurate Content
If your website doesn’t accurately depict your services, it’s time for an update! If you’ve upgraded your services, expanded your product offerings, or changed how you do business, your website should reflect these changes so your customers know who they’re working with. Ensuring your website is current enhances customer experience, boosts your credibility, and helps drive business growth. In essence, your website should be the most reliable source of information about your company; when it’s not, it’s time for an update.
Poor Outdated SEO Strategy
SEO, or Search Engine Optimization, enhances your website’s visibility on search engines like Google. With search algorithms and user habits changing constantly, your SEO practices a couple of years ago may not be as effective today. If your SEO strategy is outdated, fewer people are seeing your business online, which means fewer opportunities to reach new customers. Maintaining a website with current SEO practices ensures you stay visible to your target audience and competitive in your industry. So, if you notice a drop in your site traffic or your website’s ranking has slipped, it may be time to work with an Orlando website design agency to update your website and its SEO strategy.
How We Can Help You
An updated, user-friendly website is necessary in the ever-changing digital world! A well-designed and accurate website has the power to increase your online visibility, improve customer retention, and creatively show customers the services your business provides. We have innovative and creative website design solutions that will help your business drive real results, bringing you to a new level of what a successful business looks like. Contact us today to see why we’re your go-to Orlando website design agency.