PS: This post may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting South Street & Co. Read my disclosure policy.
Filling your content calendar for the week or month is generally not an easy task. Some days it seems impossible to find great content for social media, and especially to post on your different platforms.
No matter how long you’re searching, it can leave you feeling uncreative and uninspired. Fortunately, if you know where to look for great content for social media, filling your content calendar is actually fun. We’ve got the tips to help make the task easier.
Ever heard of Buzzsumo? Even though the name sounds silly, this site is one of the first places you should go to look for content for social media. You can search keywords, and it will show you topics that are hugely popular in that area of interest. This is important because you want to make sure what you’re sharing on social media is going to be relative to who is reading it. Buzzsumo does all that hard work for you. All you have to do is search keywords or areas of interest, and the content that is popular online currently will pop up. If you’re sharing the content that people are searching for, those people will be directed to your social media sites to read it. It’s a great way to drive online traffic back to you, simply by giving people what they want. You can also use this as a great means of research before writing blogs or creating infographics. You can tailor those things to what you know people are currently being influenced by.
If you have important content for social media that you want people to remember, put it in an infographic. Infographics are so important to keep in mind when sharing (and especially creating) content because people remember 80% of what they see and only 20% of what they read. That’s a huge difference. This means if your information is displayed in an infographic, people are four times more likely to remember the information you’re telling them. Infographics turn what would normally be a bland article full of statistics into something visually appealing that people will actually WANT to pay attention to. The searches online for infographics are increasing, which means the popularity of them is on the incline.
Pro Tip: Turn your old blogs into infographics and revitalize them by sharing them online again. Then link them back to the original post and voila! you’ve created more content to share.
Blogs are one of the most important things you can do for your brand or business. At South Street, we cannot stress enough the importance of blogging. If you’re not, you’re missing out on a huge audience of people searching online for content on social media you can provide them. This leads to more exposure for you and your business and increases the chances of people finding your website in ways they might not otherwise have been able to. In addition to this, blogs are the perfect content calendar fillers. You can share and reshare your blogs, especially if they’re filled with evergreen content, and every time you write a new blog you can share it over all your social media platforms. Anyone who follows you on facebook or twitter will see your share and have easy access to your blog site, and these might be two different audiences, leading to even greater exposure for your site. Remember, you can always repurpose your content too. Post about past blogs, repost Infographics and repurpose content for other social sites.
Great content for social media is out there, even though sometimes it can be hard to find. When you know what kind of content works well for you when you share it, and where to look for that content, posting becomes a breeze.