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As this year moves forward, we are seeing a resurgence of unique and ornate serif fonts in graphic design. Compared to the minimalistic sans-serif trends of the past few years, 2018 font trends seem to be going in a new direction, with many companies riding the serif font wave.
What is a serif?
Simply put, serifs are the little “handles” attached to the edges of letters in a piece of typography. In the past, these were seen as old-fashioned and traditional, but 2018 font trends are changing this idea. A rebirth of unique serif fonts are quickly taking hold in the graphic design industry, and many brands are catching on.
Take a look at the recent Chobani Greek Yogurt package rebranding. The old sans-serif logo (left) has been replaced by a bolder and more unique serif font (right). The updated branding, a direct result of 2018 font trends, better represents the natural feel of the product just by the typography change alone.
Another example of this trend can be seen in Medium’s rebranding, which was carried out late last year. The popular publishing platform ditched its sans-serif font and logomark in exchange for a more distinct serif font. Which now stands alone as the company’s logo. It has only been a few years since the company introduced its previous logo in 2015. However, in order to stay on top of trends, the company decided a switch was necessary.
Looking toward the future, expect to see many more brands following these 2018 font trends! I’ve mentioned rebranding a few times on this blog, but is your company up to date? If not, we provide logo design and rebranding services that can update or renew your current branding.
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Photos Courtesy: underconsideration.com/brandnew