Twitter is one of the more “fun” social media platforms. It’s more relaxed than Facebook or LinkedIn and one of the great things about it is you’re limited to a message of 140 characters or less. This gives you lots of freedom to be short & sweet! Twitter can help your business in lots of different ways too! Here are two reasons to use Twitter as a key marketing tool for your Oviedo marketing.

Demographics

Twitter is a great way to get your name out there to the younger generation. 42% of 15-17-year-olds online use Twitter and 32% of 18-29-year-olds online use the social site.

If you’ve been trying to find a way to have your Oviedo marketing grow, interact with this specific demographic this is a great way to do just that! Often times this can feel like the hardest audience to get in front of.

Interacting

One of our clients this year was trying to grow her Twitter following. We came up with a strategy of interacting with and following people for 20 minutes a day with people that matched her target market. In just the first two months we had gained almost 200 followers. Since we started doing this, her following has increased by 750 people. In addition to that, we are following a lot more people that are related to her brand which is a plus for her. Her feed is now filled with people who are tweeting about things she can relate to. Interacting is so important on social sites because people will in turn interact with you. Even 20 minutes a day is super helpful and will pay off in the long run.

If you’ve been considering Twitter as part of your Oviedo marketing plan, but are still unsure how to execute it, schedule a free consultation with us! Our advice is “go for it!” As long as you’re trying on Twitter (posting, interacting, following people) you really can’t go wrong. For tips on using Twitter once you’ve made an account, read this blog.

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