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Does your tax law firm need help cutting through the online noise to land high-quality clients in your local area? If so, the South Street & Co. team can curate a strategic online marketing plan with SEO for tax law firms and boost your reach. Through search engine optimization (SEO), your tax law firm will be able to appear more prominently on Google searches and increase the number of quality organic web leads, resulting in higher client retention rates and steady revenue.
Research shows that people are more actively searching for specialized local lawyers online now than ever. Firms incorporating tax law SEO into their online marketing strategy reap the benefits of greater online visibility. While a solid online presence doesn’t automatically result in client conversions, it is vital to building a trusted online following and showcasing your skills and expertise.
Today, we will delineate five of the most important and best SEO practices for tax law firms to incorporate into their online marketing strategy. First, let’s define tax law SEO and how recent search trends echo its importance in business growth online.
What is Tax Law SEO?
Tax law SEO increases the amount of web traffic from search engines like Google to tax law firm sites. Through strategic and consistent SEO practices, tax law firms can appear higher on search engine pages. Implementing SEO for tax law can also improve the quality of your online traffic to ensure people searching for local tax law services can find your firm more efficiently.
Why Implement SEO for Tax Law Firms?
Unsurprisingly, the rate of people searching for legal tax services and answers online is rising and showing no signs of slowing. These explosive trends have also become more accessible to quantify, according to recent surveys and studies:
- Web Search Trends Continue to Increase: Approximately 32% of people start their search for an attorney, including tax lawyers, through Internet search engines like Google. People are becoming increasingly reliant on online sources to find legal assistance.
- Online Reviews are a Deciding Factor: Close to 80% of people report heavily considering online reviews like those on Google Business Profile before hiring an attorney.
- Highlighting Specialization and Experience are Essential: Approximately 82% of people looking to choose an attorney consider specialization and experience the top two critical factors.
- Google Ranking Matters: Over 20% of people believe that lawyers ranking on the first page of Google are there because of their superior qualifications.
This small cross-section of broader tax law SEO statistics indicates the growing importance of a robust online presence for tax law firms. If potential clients in your local area are starting their search for tax law services online, implementing the proper SEO practices can help you attract more quality leads and become a competitive option in your local market.
The Five Best SEO Practices For Tax Law Firm Websites
With these essential factors in mind, let’s dive into five of the most important and impactful SEO practices for tax law firms:
#1. Keyword Research and Optimization
The first step in implementing effective tax law SEO is identifying and using relevant keywords in your web content. Keywords specific to your location and target audience ensure that your website will appear in search results when potential clients search on Google for tax law services.
Platforms such as Google Keyword Planner, Google Trends, SEMrush, Moz Keyword Explorer, and Ahrefs are beneficial tools for researching keywords related to tax law. After finding several high-volume, high-quality keywords specific to your target audience, you can optimize your website content, meta descriptions, headings, and URLs with these strategic keywords. Keyword optimization is one of the most basic and essential ways to help improve your search engine ranking and direct the right organic traffic toward your website.
#2. Local SEO Optimization
Most people search for tax lawyers in their local area, so it is vital to ensure these web users can easily find your site and services. Optimizing for local SEO helps your firm appear on Google Maps and rank higher in local organic search results.
One of the best places to enhance local SEO optimization is on your Google Business Profile (GBP) because this online platform acts as a centralized hub for local organic searches. From here, potential clients can get all the essential information about your location, business hours, service areas, social media postings, most recent content, and reviews and ratings in one place. 
Along with this, a simple way to streamline visibility online is to ensure that your firm name, address, and phone number (NAP) are consistent across all online platforms, from the website to all social media outlets. This will help increase your web presence in your local region and grow your portfolio of positive reviews and testimonials.
#3. Consistent Quality Content Creation
As the research above shows, most web users searching for tax law assistance go online first to find the answers they need. Tax law sites incorporating helpful, high-quality content throughout their site and blog will establish online authority on tax law topics and attract more visitors to their firm’s site.
Regularly posting up-to-date, thoroughly written, helpful blog posts, articles, and guides addressing common tax law questions is the lifeblood of quality content creation. Not only will doing this consistently boost your site’s SEO, but it will also build trust with potential clients in your local area.
#4. Mobile-Friendly Design
Another key to effective SEO is a streamlined user experience and interface for mobile users. A growing amount of web traffic comes from cell phones and mobile devices; for this reason, web content needs to be optimized to allow easy navigation of all sources. Ensure your website is responsive by adapting to different screen sizes and improving your site’s speed by avoiding large images that slow down load times.
#5. Link Building
Backlinks from reputable websites can also improve your site’s authority and ranking on search engines. Building relationships with other legal professionals and local businesses in your area can help you acquire high-quality backlinks. Another way to boost your backlink portfolio is to guest blog regularly on other professional sites and seek out backlinks from local and national industry-related websites.
Our Local Marketing Agency Can Boost Your Online Visibility With SEO
The South Street & Co. team works with law firms throughout the Sunshine State. We keep our finger on the pulse of marketing SEO trends and know how to make SEO strategies work for tax law firms. Contact our team today if you have questions about how implementing these SEO best practices can benefit your tax law firm. We can help your firm stand out in your local market.
