Reading Time: 2 minutes By Kaitlyn Cook

When it comes to small businesses, a lot of people probably ask, “Well, what is marketing?” I can see where many people would get confused as to what marketing is. There are a lot of definitions out there, and there is a lot of overlapping of PR and communications jobs within marketing.

But what is marketing and why should people be asking themselves this question? Let’s get back to the basics with this marketing timeline: