Simply put, SEO helps your ideal customers find your business.
At its core: SEO is all about understanding how search engines decide what content to show their searchers, then using that knowledge to make certain content more likely to be chosen by the search engines.
Search engines rank your website based on things like:
- Exceptional and educational content you provide your visitors
- A focus keyword incorporated into your content
- Headings, strategic placing of short-tail and long-tail keywords, alt text to your images, meta descriptions, and other factors galore…