Facebook marketing should be an essential part of your online marketing plan. Why? Because if you’re posting organic content you need it go to somewhere. That’s where Facebook’s advertising comes into play.
Yes, it’s true. You need to advertise on Facebook in order to gain the reach you’re looking for. The good news: A lot of times you can pay cents for a click to your ads. If an ad is structured well, you can get clicks for as low as cents.
What about posting? Posting is essential to your Facebook marketing strategy. You should be posting frequently too. With anything in marketing, you should be posting consistently. If that means three times per week for you, post three times per week.
Facebook marketing is such a great and huge opportunity for every small business. The opportunities are endless when you structure the ads and posts well.