December 10, 2019

The Benefits Of Facebook Live For Your Business




Reading Time: 2 minutes LIVE VIDEO HAS TAKEN THE SOCIAL MEDIA WORLD BY STORM OVER THE LAST COUPLE OF YEARS. IN THE PAST TWO YEARS FACEBOOK HAS LAUNCHED FACEBOOK LIVE, THERE HAVE BEEN 3.5 BILLION LIVE BROADCASTS. As a business owner you may think that you don’t have anything to share on Facebook Live. And honestly, that’s far from […]

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December 3, 2019

5 Life-Saving Apps For Marketing Projects & How They Work Together




Reading Time: 2 minutes With the advancement of technology, marketing strategies have expanded substantially, but so have the number of steps and tasks needed to execute those strategies. Let’s talk about some apps for marketing that work together to make a marketer’s life easier while maximizing our time. G Suite It’s all about the Cloud nowadays. Being able to […]

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November 28, 2019

3 Things We Learned From Facebook’s Rebranding Strategy




Reading Time: 2 minutes Facebook, one of the world’s largest companies, went through a rebrand recently and it took the industry by storm. We’re sharing the things we learned from Facebook’s rebranding strategy. Eventually, every company will get the urge to rebrand their business. When you think of major companies, like Facebook, it almost seems shocking that they would […]

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Boutique Marketing Agency

November 26, 2019

Streamlining The Digital Marketing Review Process When You Work With a Boutique Marketing Agency




Reading Time: 2 minutes Working with a boutique marketing agency (such as, ahem, South Street & Co.) can be a fun and rewarding experience for business owners. But how do we set ourselves up for success? We’re sharing tips on how you can save time with a marketing review process. Why You Need a Marketing Review Process You might […]

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Social Media Resources

November 21, 2019

3 Social Media Resources To Utilize For Crafting Compelling Posts




Reading Time: 2 minutes Standing out on social media is no easy feat. Here are some social media resources you should be utilizing to your advantage! 1: Pinterest  Let me start by emphasizing the importance of Pinterest in everyday life. Regardless of the industry you’re in, you can count on Pinterest to fill that creative void you’ll inevitably experience […]

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November 19, 2019

Employee Spotlight: Meet Laura!




Reading Time: 3 minutes What Is Your Name?  Laura Gonzalez What Is Your Job Title?  Strategic Coordinator What Do You Do On A Daily Basis?  As cliche as it sounds, every day is different for me. I do a little bit of everything. I help our owner with a lot of research and making sure things are running smoothly, […]

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November 14, 2019

5 Marketing Skills I’ve Gained Since Starting My Internship




Reading Time: 2 minutes Since starting my internship, I’ve had the opportunity to put my existing skills to the test and gain some new ones along the way. Here are some marketing skills that have become vital during my internship. Canva Graphics Before my internship, I had never heard of Canva and had no idea what the program was. […]

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File Formats

November 12, 2019

Everything You Need To Know About Understanding File Formats




Reading Time: 3 minutes Since the beginning of my time here at South Street & Co., I’ve run into a couple of instances where I had to request file formats for client projects. In this blog, I’m going to break down everything you need to know about what these formats mean for designers! Oftentimes, clients go through the difficulty […]

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November 7, 2019

9 Things I’ve Learned After (almost) 5 Years In Business: Part Two




Reading Time: 3 minutes There are more lessons where that came from! Here are a couple more. Lesson 6: Don’t Worry, Be Happy  This is one that recently I’ve also implemented. Happiness comes from the top and trickles down. We’ve had employees come and go and over the years, and it’s interesting to see the impact they’ve made on […]

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November 5, 2019

9 Things I’ve Learned After (almost) 5 Years In Business: Part One




Reading Time: 4 minutes After 5 years in business, I’ve learned a thing or two. Here are my lessons and how I overcame some hairy situations. I can’t believe it’s almost been half a decade (!?!?) that South Street & Co. has been around – March is the month! It’s pretty incredible, actually. Looking back there are highs and […]

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Hashtag Research

October 31, 2019

3 Tips For Becoming A Hashtag Research Expert To Get Your Content Discovered




Reading Time: 2 minutes Hashtags have become essential tools for content creators to get exposed to new audiences and remain relevant within their online communities. This is why it’s essential to take time to do hashtag research to give your posts their best chance to shine. Ah, good ole hashtags. I remember when Instagram was ‘the new thing’ and […]

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Public Relations

October 29, 2019

How To Kill It In The Public Relations Department As A Small Business




Reading Time: 3 minutes Although we specialize in marketing, we do the following things to implement good public relations practices in our everyday routines. Here’s how to kill it in the PR department as a small business: When I took a Public Relations course in college, one of my main takeaways was the weight that a brand’s image holds […]

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Digital Marketing Strategy

October 24, 2019

How To Engage With Your Online Community to Improve Your Digital Marketing Strategy




Reading Time: 2 minutes When you’ve spent all this time writing and scheduling your online content, what do you do next? Step outside of your marketing world to see what people are interested in and how you can contribute to the conversation with a digital marketing strategy. Stay Updated With Your Local and Online Community Your local community will […]

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October 22, 2019

Employee Spotlight: Meet Kelly!




Reading Time: 2 minutes What Is Your Name?  Kelly Lamano What Is Your Job Title?  Content Creative What Do You Do On A Daily Basis?  I write, edit, analyze reports, deploy email campaigns, and plan social media posts on a daily basis. I keep the creativity flowing with music and podcasts! How Do You Get Yourself Mentally Prepared For […]

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October 17, 2019

5 Local Bakeries To Enjoy National Chocolate Cupcake Day With




Reading Time: 2 minutes Chocolate cupcakes are so amazing they have a whole day to celebrate them. In honor of National Chocolate Cupcake Day on October 18th, we’re highlighting some of the best places around to get your chocolate cupcake fix! BLUE BIRD BAKE SHOP  This bakery not only has delectable chocolate cupcakes, but other fun treats you are […]

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