Reading Time: 3 minutes SEO may sound like a beast you’ve been trying to tame, but it doesn’t have to be a daunting experience. We’re sharing some SEO trends you can expect (and handle!) in the new year. Review Marketing Is A Game Changer  We told you review marketing was on the up-and-up, didn’t we?! Asking your customers for […]

Reading Time: 3 minutes EVEN THOUGH WE ARE COMPLETELY IMMERSED IN THE DIGITAL WORLD, THAT DOES NOT MEAN WE DON’T ADORE PERSONALIZED DETAILS SUCH AS HANDWRITTEN NOTES. IT’S A GESTURE WE BELIEVE IS SMALL BUT MIGHTY. THIS DECEMBER 26, WE WILL BE CELEBRATING NATIONAL THANK YOU NOTE DAY — THE PERFECT DAY TO SAY THANK YOU FOR ALL OF […]

Reading Time: 4 minutes When finding a digital marketing agency for small businesses, there are a couple of things you should search for and ask. Here’s how you should determine whether a particular one is the right fit. Looking for a digital marketing agency for small businesses can be a daunting task – believe me, I was on the […]

Reading Time: 2 minutes LIVE VIDEO HAS TAKEN THE SOCIAL MEDIA WORLD BY STORM OVER THE LAST COUPLE OF YEARS. IN THE PAST TWO YEARS FACEBOOK HAS LAUNCHED FACEBOOK LIVE, THERE HAVE BEEN 3.5 BILLION LIVE BROADCASTS. As a business owner you may think that you don’t have anything to share on Facebook Live. And honestly, that’s far from […]

Reading Time: 2 minutes With the advancement of technology, marketing strategies have expanded substantially, but so have the number of steps and tasks needed to execute those strategies. Let’s talk about some apps for marketing that work together to make a marketer’s life easier while maximizing our time. G Suite It’s all about the Cloud nowadays. Being able to […]

Reading Time: 2 minutes Facebook, one of the world’s largest companies, went through a rebrand recently and it took the industry by storm. We’re sharing the things we learned from Facebook’s rebranding strategy. Eventually, every company will get the urge to rebrand their business. When you think of major companies, like Facebook, it almost seems shocking that they would […]

Reading Time: 2 minutes Working with a boutique marketing agency (such as, ahem, South Street & Co.) can be a fun and rewarding experience for business owners. But how do we set ourselves up for success? We’re sharing tips on how you can save time with a marketing review process. Why You Need a Marketing Review Process You might […]

Reading Time: 2 minutes Standing out on social media is no easy feat. Here are some social media resources you should be utilizing to your advantage! 1: Pinterest  Let me start by emphasizing the importance of Pinterest in everyday life. Regardless of the industry you’re in, you can count on Pinterest to fill that creative void you’ll inevitably experience […]

Reading Time: 3 minutes What Is Your Name?  Laura Gonzalez What Is Your Job Title?  Strategic Coordinator What Do You Do On A Daily Basis?  As cliche as it sounds, every day is different for me. I do a little bit of everything. I help our owner with a lot of research and making sure things are running smoothly, […]

Reading Time: 2 minutes Since starting my internship, I’ve had the opportunity to put my existing skills to the test and gain some new ones along the way. Here are some marketing skills that have become vital during my internship. Canva Graphics Before my internship, I had never heard of Canva and had no idea what the program was. […]

Reading Time: 3 minutes Since the beginning of my time here at South Street & Co., I’ve run into a couple of instances where I had to request file formats for client projects. In this blog, I’m going to break down everything you need to know about what these formats mean for designers! Oftentimes, clients go through the difficulty […]

Reading Time: 3 minutes There are more lessons where that came from! Here are a couple more. Lesson 6: Don’t Worry, Be Happy  This is one that recently I’ve also implemented. Happiness comes from the top and trickles down. We’ve had employees come and go and over the years, and it’s interesting to see the impact they’ve made on […]

Reading Time: 4 minutes After 5 years in business, I’ve learned a thing or two. Here are my lessons and how I overcame some hairy situations. I can’t believe it’s almost been half a decade (!?!?) that South Street & Co. has been around – March is the month! It’s pretty incredible, actually. Looking back there are highs and […]

Reading Time: 2 minutes Hashtags have become essential tools for content creators to get exposed to new audiences and remain relevant within their online communities. This is why it’s essential to take time to do hashtag research to give your posts their best chance to shine. Ah, good ole hashtags. I remember when Instagram was ‘the new thing’ and […]

Reading Time: 3 minutes Although we specialize in marketing, we do the following things to implement good public relations practices in our everyday routines. Here’s how to kill it in the PR department as a small business: When I took a Public Relations course in college, one of my main takeaways was the weight that a brand’s image holds […]