No matter who your customers are, your Orlando website design should prioritize the user experience. Not only do you want to convert users to customers, but you want them coming back for more.
Which is why optimizing your website to cater to user experiences can be an effective strategy for converting potential customers into current customers for short or long term.
They say pictures are worth 1000 words, and this is often the case with Orlando website design. Having strong visual elements throughout your website can sometimes communicate ideas more effectively than plain text.
This is a trend that we see all across the web recently, and it isn’t slowing down. Check out this example for one of my current favorite fast-casual dining spots: Bento Cafe.
Instead of just boring text, they implemented images, videos, and icons to communicate their brand.
Call to Action (CTA)
The call to action for your business isn’t just where you want them to end up on your site, but instead should be focused on their wants and needs. For example, people visit a mechanic’s website because they need a mechanic, not because they want to subscribe to a mechanic’s email list.
Rather than framing the CTA around a subscription, a more effective CTA such as: “contact us today for free diagnostics” would instead cater to the user’s need for services. Not only would this incentivize the user, but your user would likely have to enter their email anyway — so it’s a win-win situation.
Your Orlando website design should be appropriate for your specific target market.
For example, if you are a realtor focused on senior living, you might want to avoid overcomplicating the site’s design and navigation, since seniors, may be less experienced on the web.
Conversely, if your target market is millennials age 18-25, you have more freedom to add interactive and “trendy” elements to your site to add more value to that respective demographic.
Check out this realtor’s website which is rather nicely designed for a universal audience: Ormsby Real Estate.
Think your website needs an update? Don’t have one at all? South Street & Co. is happy to help your small business with our custom Orlando website design services.