April 5, 2018

Web Design Interactivity: Everything You Need to Know




When designing a website for your business, it is crucial to consider the end users’ experience and how visitors interact with your site. After all, these visitors are one of your most valuable sources for lead generation. Here are some things to keep in mind to maximize your web design interactivity. The Homepage Like the […]

Continue Reading

March 22, 2018

2018 Font Trends: The Return of Serif Fonts in Graphic Design




As this year moves forward, we are seeing a resurgence of unique and ornate serif fonts in graphic design. Compared to the minimalistic sans-serif trends of the past few years, 2018 font trends seem to be going in a new direction, with many companies riding the serif font wave.   What is a serif? Simply […]

Continue Reading

January 30, 2018

How To Create Consistency With Your Brand Color Palette




When it comes to branding, choosing a consistent color palette across all marketing channels will elevate and unify your brand.  Here are a few guidelines you should follow when determining your brand color palette. Color Psychology Did you know certain colors evoke subconscious emotions and feelings? Color Theory, also known as Color Psychology, can be […]

Continue Reading

January 4, 2018

3 Things To Consider When Designing Your Brand’s Logo




Your logo is your identity. It must be recognizable, readable at any size and represent your brand. A great logo can make a drastic difference in how a customer perceives your brand. On the other hand, a bad logo may dilute your brand and have negative effects on consumer perception. Here are three major things […]

Continue Reading
Web Design

November 16, 2017

Keeping Up with Trends in Web Design




Great web design can make a huge difference for your brand. Here are a few recent trends that your website should follow to stay up to date in this competitive world. Simplicity is Key An over-cluttered website can have a negative effect on user interactions within your website. Want more people to visit a certain […]

Continue Reading