Branding, Brand Identity, & Logos: Oh My!

June 21, 2018

Branding, Brand Identity, & Logos: Oh My!




Reading Time: 2 minutes How do you want your business to be remembered? It’s important to understand the valuable impact you leave on your customers and how they see you. Launching your own small business can seem intimidating but knowing how to set your brand apart through your brand’s identity and logo will put you on the path to […]

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The Hype of Hand-Lettering

June 14, 2018

The Hype of Hand-Lettering: How to Use it to Attract Potential Clients




Reading Time: 2 minutes When creating content for your business, it is imperative to stay up-to-date with trends. Trends, like hand-lettering, have the ability to capture a person’s attention and can start a conversation. Ensuring that your business stands out from the rest will attract more attention and clientele. Here are effective examples of how to use hand lettering […]

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June 7, 2018

Two Things I Learned In My First Month as an Intern




Reading Time: 2 minutes My internship at South Street & Co. has been illuminating. Before this internship, I had no experience with SEO and keyword research. I mean my background as an IT guy and an English major lent a lot of different skills to a variety of tasks, like how to fix a computer and how to edit, […]

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7 Places to Celebrate National Donut Day in Orlando

May 31, 2018

7 Places to Celebrate National Donut Day in Orlando




Reading Time: 4 minutes Make sure you don’t miss National Donut Day in Orlando when it rolls around June 1st. Being sandwiched between May with Mother’s Day and Memorial Day, and July with its bombastic celebration of Independence Day, June can seem rather barren and bereft of its own enjoyable holiday. But no month is left holiday-less, and June […]

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March 29, 2018

7 Local Spots To Support On National Mom And Pop Business Owners Day




Reading Time: 3 minutes There’s nothing quite like a Sunday morning spent at the Farmers’ Market, shopping goodies from around Orlando while sipping on your favorite local coffee. Of course, it must be followed by brunch at the café down the street. It’s no secret that we at South Street & Co. have a strong love for mom & […]

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March 13, 2018

3 Things I Didn’t Know About Graphic Design Before My Internship




Reading Time: 2 minutes Design is a form of art that combines text and images in order to communicate content. Graphic design contains a lot of behind-the-scenes, though that may not be apparent to people on the other side of the design world curtain. For small businesses, design helps create an identity that can be used consistently across various […]

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February 20, 2018

Get Toasty With These 5 Orlando Restaurants For National Toast Day




Reading Time: 3 minutes Everyone loves the feeling of being warm and toasty, drinking a hot beverage and watching your favorite movie (even in Florida!). What better way to enjoy that feeling than with National Toast Day? Toast is a breakfast necessity that should not be overlooked. The variety of toast and the versatility of toppings must be celebrated! […]

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February 1, 2018

3 Things I Didn’t Know About Pinterest For Small Businesses Before My Internship




Reading Time: 2 minutes I can’t be the only one still obsessing over Pinterest. In my opinion, this social media platform is one of the most understated when it comes to reaching future customers. Using Pinterest for small businesses is an essential tool to promote content and products to a wide variety of audiences. Its ability to connect with […]

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December 14, 2017

How To Take A Picture Perfect Flat Lay




Reading Time: 3 minutes A flat lay is a photo that is typically shot from above and is used to showcase an arrangement of an item or items, you wish to display. This category of photography has become increasingly popular throughout many personal and professional Instagram accounts. I’m sure you may have witnessed an impromptu flat lay photoshoot at […]

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November 28, 2017

What I Didn’t Know About Pinterest Before My Internship




Reading Time: 2 minutes When first learning about the different social media platforms, it seemed as though the most discussed were Facebook, Instagram and Linkedin. However, Pinterest has quickly become one of my most favored platforms when it comes to sharing content. Due to the immense success of Pinterest, most users even use it as a search engine, rather […]

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November 7, 2017

The Secret Sauce to Enhancing Your Company’s Linkedin Profile




Reading Time: 2 minutes Do you have a Linkedin profile for your company? If the answer is no, you’re missing out on another platform to brand your small business; here’s how enhancing your company’s Linkedin profile will make you stand out from the rest. Using Linkedin is another way to get your social media content out there and for people […]

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October 26, 2017

The Best Sweet Shops in Orlando for National Chocolate Day




Reading Time: 2 minutes The sweetest day of the year is almost here, October 28th is National Chocolate Day! A day to savor all things chocolate (our fav!). The possibilities are endless, chocolate cake, cupcakes, and even candy bars. Celebrate this sweet day by visiting the best sweet shops in Orlando and treat yourself or others to sweet treats. […]

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October 19, 2017

2 Things I’ve Learned in My First Month As An Intern




Reading Time: 2 minutes Interning at South Street & Co. has broadened my understanding of all the details that make up a great marketing company. Here are the two things I’ve learned just by interning. Fall is officially here, and if you’re a college student, like me, that could mean one of two things: you’re trying to get your […]

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October 3, 2017

Handle Negative And Positive Social Media Feedback With These Easy Tips




Reading Time: 2 minutes Your small business social media accounts should always be posting amazing content, but do you take the time to respond to your customers’ social media feedback? You should always take the time to interact with your followers but even more importantly, make sure to respond! You don’t want to miss out on any important social […]

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The Ultimate Local Coffee Shop Guide To Celebrate National Coffee Day

September 28, 2017

The Ultimate Local Coffee Shop Guide To Celebrate National Coffee Day




Reading Time: 2 minutes National coffee day is September 29. Not only is this a great excuse to drink more coffee, but it also gives you a reason to check out your local coffee shops. If you’re looking for new Instagram worthy places to get your morning coffee, we’ve got you covered!  Downtown Credo- College Park This name-your-price Orlando […]

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