Marketing Misconceptions

February 14, 2019

Three Marketing Misconceptions As Told By A College Student




Sometimes the lessons you learn in school don’t fully prepare you for the ‘real world,’ and you end up having misconceptions about the field you want to work in. Let’s clear up three marketing misconceptions that this college student had before working at her internship.   Marketing Is All About Advertising There’s more to marketing […]

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4 Things I Learned In My First Month As An Intern

February 5, 2019

4 Things I Learned In My First Month As An Intern




Taking marketing classes in college is vastly different than implementing what I’ve learned in school to professionally market brands for a well-established company. Starting my internship with South Street & Co. was daunting at first, but I quickly gained my footing. Here are 4 things my internship has taught me so far! Create Appealing And Consistent […]

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Instagram marketing strategy

January 24, 2019

4 Ways To Improve Your Instagram Marketing Strategy




In this day and age, it can be difficult to make your business’ Instagram account stand out in comparison to your competitors in the surrounding area. Here are 4 ways that you can improve your current Instagram marketing strategy to ensure you’re boosting your brand awareness. Instagram is an important platform for your business to […]

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December 6, 2018

How to Use Hashtags To Grow Your Business




What are hashtags and how can you use them to grow your business? Welcome to 2018: where businesses are taking the internet by storm. You are among millions of like-minded people with your main goal being to stand out and ultimately grow your business. But, with so much traffic on the internet, how are you […]

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Small business saturday

November 22, 2018

9 Reasons To Back (And Shop) Small Business Saturday




Happy Thanksgiving from all of us here! Not only are we looking forward to stuffing our bellies, but we’re thrilled to support our own for Small Business Saturday! Many are celebrating this week by gathering with their families to feast and give thanks. While others are looking forward to the Black Friday deals that have […]

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November 15, 2018

One Main Thing I Learned In My First Month As An Intern




The marketing landscape has drastically changed over the last few years as a result of new technology and methods of communication. As a marketer, it’s imperative that we not only stay conscious of these changes, but we must change with them, especially if our goal is long-term relevance in the business world. During my first […]

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5 Local Businesses Bringing Fall To Florida

October 25, 2018

5 Local Businesses Bringing Fall To Florida




Fall is the best season of the year, no doubt about it! Christmas gets its own month (or two), so why can’t Halloween? While we may not have sweater weather here in Florida, we can still celebrate the season accordingly! Here are some of the local businesses that are bringing fall to Florida! The Glass […]

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Orlando Social Media Marketing

September 20, 2018

3 Tips to Improve Your Orlando Social Media Marketing




What do we want? Social media traffic! Gaining followers, likes, and interaction may seem like a daunting task but with these simple tips, you’ll become an Orlando social media marketing pro! Local Hashtags for Orlando Social Media Marketing An easy way to improve your Orlando social media marketing is by reaching the local crowd. Hashtagging […]

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3 Reasons You Should Use Product Photography For Your Business

September 6, 2018

3 Reasons You Should Use Product Photography For Your Business




You probably haven’t noticed but product photography is everywhere and here’s how you can use it for your business. Everyone loves quality photography. So many people post great photos of themselves on social media platforms all the time. Everyone really enjoys walking into a business for the first time and seeing the space that matches […]

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