August 13, 2019

3 Valuable Things I Learned About Marketing After My Internship




Reading Time: 2 minutes The classes I’ve taken in my digital media classes may teach me how to brand my projects, but they’ve never shown me the proper way of marketing to targeted audiences. Starting my internship, I was anxious but I was eager to practice real-world projects. Growing up in the world of technology, you may think you […]

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Summer marketing campaign

August 6, 2019

How To Create The Perfect Summer Marketing Campaign Around Your Brand




Reading Time: 2 minutes Summer is here! It’s time to turn sun-kissed heads by introducing the perfect summer marketing campaign. As the seasons change, your marketing should too. It’s important that you stay relevant as a brand and offer relatable content to your audience through one of the most picture-perfect seasons. The best way to do this is to […]

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July 18, 2019

5 Steps To Creating A Winning Digital Media Marketing Strategy




Reading Time: 2 minutes Anyone can optimize their digital media marketing efforts, so why not do it? All you need is a plan and some resources. Using social media as a catalyst to grow your company’s online presence is the smartest thing you can do. Implementing and building a digital media marketing strategy can allow you to strengthen your […]

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Digital Influencers

July 9, 2019

The Evolution of Digital Influencers: Where Are They Now?




Reading Time: 2 minutes Social media and the Millennial generation have collaborated to establish a new form of marketing– and they’re called digital influencers. An influencer can add face value to a brand and reach a target audience on a more personal level. What is a digital influencer and how did they become a wildly popular digital revolution? Influencers […]

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June 20, 2019

3 Things I Learned In My First Month As An Intern




Reading Time: 2 minutes Learning concepts and implementing them are two entirely different, yet exciting things. I got the chance to apply what I’ve learned through schooling in a professional setting this summer during my internship with South Street & Co. The following is my first month in a nutshell! Local Listings for SEO One of the very first […]

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June 13, 2019

How To Build A Brand Guide That Rings True To Your Company’s Identity




Reading Time: 2 minutes Creating a brand guide is one of the most important first steps towards establishing your business– AKA your brand. Your brand’s image is the first thing customers see and associate with your company. When you think of your favorite company, what do you remember? You can most likely picture the colors they like to use, […]

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Local listings

May 30, 2019

Everything Your Small Business Needs To Know About Local Listings




Reading Time: 2 minutes When you’re trying to find a local business that can cater to your needs, what’s the first thing you might do? Most people turn to the internet in some form or the other in order to find local listings that provide the best place for them to shop or get the services they need. If […]

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Memorial Day

May 16, 2019

4 Ways To Spend Memorial Day Weekend Celebrating & Remembering- Written by A Former Service Member




Reading Time: 2 minutes Memorial Day is one of the most observed national holidays in our country. Americans from all backgrounds come together to remember and honor service men and women who gave the ultimate sacrifice. As a part of the Creative Crew here, and also being someone who was in the service, Memorial Day means a lot to […]

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Boutique Marketing Agency

May 9, 2019

9 Services We Specialize In As A Boutique Marketing Agency




Reading Time: 3 minutes When most people think of the word ‘boutique,’ they visualize a clothing or jewelry store. However, ‘boutique’ can also mean a business that provides specialized services. At South Street & Co., this is exactly what we do for small businesses throughout Florida. If you’re looking for a marketing agency that can give you precise, specialized […]

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Marketing Internship

April 11, 2019

One Veteran’s Thoughts After Completing Our Marketing Internship




Reading Time: 2 minutes After leaving the military and approaching the end of college, I felt like I was back where I started because employers want experience in the career I want to pursue. Regardless of the situation, I learned that life goes on with or without you. What you CAN do is adapt, seek self-improvement, and gain the […]

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Brand Loyalty

March 28, 2019

Is It Time To Rethink How You Build Brand Loyalty?




Reading Time: 2 minutes We live in a world where customers are constantly rewarded for staying ‘loyal’ to certain brands. But as consumer preferences shift and reward programs die out, is it time to rethink how to keep your customers loyal and build brand loyalty? The world may be becoming more digital, but consumer preferences are becoming more social. […]

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veteran-owned small businesses

March 19, 2019

3 Quick Marketing Tips For Veteran-Owned Small Businesses




Reading Time: 2 minutes You served your country with honor and now you’re transitioning back into society as a business owner. Here are three quick marketing tips for veteran-owned small businesses that will assist you in gaining the advantage over your competitors. As a vetrepreneur, success in your small businesses is crucial. We’re helping you succeed in your marketing […]

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National Pancake Day In Orlando

March 7, 2019

Four Local Spots To Celebrate National Pancake Day In Orlando




Reading Time: 2 minutes National Pancake Day in Orlando is on March 12th. While everyone will be heading to IHOP to celebrate, we suggest you skip the long lines and head to these four local places for pancakes instead! There’s nothing better than eating warm, fluffy pancakes for breakfast. On March 12th, we want you to celebrate National Pancake […]

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Marketing Misconceptions

February 14, 2019

Three Marketing Misconceptions As Told By A College Student




Reading Time: 2 minutes Sometimes the lessons you learn in school don’t fully prepare you for the ‘real world,’ and you end up having misconceptions about the field you want to work in. Let’s clear up three marketing misconceptions that this college student had before working at her internship.   Marketing Is All About Advertising There’s more to marketing […]

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4 Things I Learned In My First Month As An Intern

February 5, 2019

4 Things I Learned In My First Month As An Intern




Reading Time: 2 minutes Taking marketing classes in college is vastly different than implementing what I’ve learned in school to professionally market brands for a well-established company. Starting my internship with South Street & Co. was daunting at first, but I quickly gained my footing. Here are 4 things my internship has taught me so far! Create Appealing And Consistent […]

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