June 20, 2019

3 Things I Learned In My First Month As An Intern




Learning concepts and implementing them are two entirely different, yet exciting things. I got the chance to apply what I’ve learned through schooling in a professional setting this summer during my internship with South Street & Co. The following is my first month in a nutshell! Local Listings for SEO One of the very first […]

Continue Reading

June 13, 2019

How To Build A Brand Guide That Rings True To Your Company’s Identity




Creating a brand guide is one of the most important first steps towards establishing your business– AKA your brand. Your brand’s image is the first thing customers see and associate with your company. When you think of your favorite company, what do you remember? You can most likely picture the colors they like to use, […]

Continue Reading
Local listings

May 30, 2019

Everything Your Small Business Needs To Know About Local Listings




When you’re trying to find a local business that can cater to your needs, what’s the first thing you might do? Most people turn to the internet in some form or the other in order to find local listings that provide the best place for them to shop or get the services they need. If […]

Continue Reading
Memorial Day

May 16, 2019

4 Ways To Spend Memorial Day Weekend Celebrating & Remembering- Written by A Former Service Member




Memorial Day is one of the most observed national holidays in our country. Americans from all backgrounds come together to remember and honor service men and women who gave the ultimate sacrifice. As a part of the Creative Crew here, and also being someone who was in the service, Memorial Day means a lot to […]

Continue Reading
Boutique Marketing Agency

May 9, 2019

9 Services We Specialize In As A Boutique Marketing Agency




When most people think of the word ‘boutique,’ they visualize a clothing or jewelry store. However, ‘boutique’ can also mean a business that provides specialized services. At South Street & Co., this is exactly what we do for small businesses throughout Florida. If you’re looking for a marketing agency that can give you precise, specialized […]

Continue Reading
Marketing Internship

April 11, 2019

One Veteran’s Thoughts After Completing Our Marketing Internship




After leaving the military and approaching the end of college, I felt like I was back where I started because employers want experience in the career I want to pursue. Regardless of the situation, I learned that life goes on with or without you. What you CAN do is adapt, seek self-improvement, and gain the […]

Continue Reading
Brand Loyalty

March 28, 2019

Is It Time To Rethink How You Build Brand Loyalty?




We live in a world where customers are constantly rewarded for staying ‘loyal’ to certain brands. But as consumer preferences shift and reward programs die out, is it time to rethink how to keep your customers loyal and build brand loyalty? The world may be becoming more digital, but consumer preferences are becoming more social. […]

Continue Reading
veteran-owned small businesses

March 19, 2019

3 Quick Marketing Tips For Veteran-Owned Small Businesses




You served your country with honor and now you’re transitioning back into society as a business owner. Here are three quick marketing tips for veteran-owned small businesses that will assist you in gaining the advantage over your competitors. As a vetrepreneur, success in your small businesses is crucial. We’re helping you succeed in your marketing […]

Continue Reading
National Pancake Day In Orlando

March 7, 2019

Four Local Spots To Celebrate National Pancake Day In Orlando




National Pancake Day in Orlando is on March 12th. While everyone will be heading to IHOP to celebrate, we suggest you skip the long lines and head to these four local places for pancakes instead! There’s nothing better than eating warm, fluffy pancakes for breakfast. On March 12th, we want you to celebrate National Pancake […]

Continue Reading
Marketing Misconceptions

February 14, 2019

Three Marketing Misconceptions As Told By A College Student




Sometimes the lessons you learn in school don’t fully prepare you for the ‘real world,’ and you end up having misconceptions about the field you want to work in. Let’s clear up three marketing misconceptions that this college student had before working at her internship.   Marketing Is All About Advertising There’s more to marketing […]

Continue Reading
4 Things I Learned In My First Month As An Intern

February 5, 2019

4 Things I Learned In My First Month As An Intern




Taking marketing classes in college is vastly different than implementing what I’ve learned in school to professionally market brands for a well-established company. Starting my internship with South Street & Co. was daunting at first, but I quickly gained my footing. Here are 4 things my internship has taught me so far! Create Appealing And Consistent […]

Continue Reading
Instagram marketing strategy

January 24, 2019

4 Ways To Improve Your Instagram Marketing Strategy




In this day and age, it can be difficult to make your business’ Instagram account stand out in comparison to your competitors in the surrounding area. Here are 4 ways that you can improve your current Instagram marketing strategy to ensure you’re boosting your brand awareness. Instagram is an important platform for your business to […]

Continue Reading

December 6, 2018

How to Use Hashtags To Grow Your Business




What are hashtags and how can you use them to grow your business? Welcome to 2018: where businesses are taking the internet by storm. You are among millions of like-minded people with your main goal being to stand out and ultimately grow your business. But, with so much traffic on the internet, how are you […]

Continue Reading
Small business saturday

November 22, 2018

9 Reasons To Back (And Shop) Small Business Saturday




Happy Thanksgiving from all of us here! Not only are we looking forward to stuffing our bellies, but we’re thrilled to support our own for Small Business Saturday! Many are celebrating this week by gathering with their families to feast and give thanks. While others are looking forward to the Black Friday deals that have […]

Continue Reading

November 15, 2018

One Main Thing I Learned In My First Month As An Intern




The marketing landscape has drastically changed over the last few years as a result of new technology and methods of communication. As a marketer, it’s imperative that we not only stay conscious of these changes, but we must change with them, especially if our goal is long-term relevance in the business world. During my first […]

Continue Reading